Wurundjeri
Victorian
Bringing the streets of Melbourne inside. When no brand is more Melbourne than Crumpler, seems only right to pull the bluestone street paving in the front door and allow the aqua Crumpler man mural to dance along the newly painted blue facade and move inward up all along the ceiling.
Everything about this vibrant transformation feels fresh and nostalgic for the brands origin story days as badass bike couriers. Even the display furniture and point of sale reference Melbourne’s street furniture, lionizing the gritty urban ornamentation of the place we call home. Scaffolding is wrapped in quintessentially Crumpler orange fabric, like a mini Christo, to frame mirrors that reflect and reinforce the decidedly exterior interior experience.
Wonder and delight are coupled with a comforting familiarity – it’s a street party and everyone is invited.
We initially chose to work with WOWOWA on our first store design since relaunching the brand, as we were really drawn to their amazing use of colour. Our brand is all about fun, colour, bikes and the streets. WOWOWA came up with a concept that incorporated all these aspects and we were blown away. The design is so unique, striking, with sustainability in mind – everything that we’re about.
The process was seamless; such a great team to work with. We are excited to continue collaborating on future stores as we have really enjoyed the journey and happy with the result.
Chiara Hunwick, Interior Designer
Monique Woodward, Design Architect and Project Director
Zoe Diacolabrianos, Project Architect
Georgia Anne Harvey, Muralist
Guthike Watawala, Metal Framework
Crumpler Fitzroy Workshop, Fabric walls and fabric lights
The Australian Institute of Architects acknowledges First Nations peoples as the Traditional Custodians of the lands, waters, and skies of the continent now called Australia.
We express our gratitude to their Elders and Knowledge Holders whose wisdom, actions and knowledge have kept culture alive.
We recognise First Nations peoples as the first architects and builders. We appreciate their continuing work on Country from pre-invasion times to contemporary First Nations architects, and respect their rights to continue to care for Country.
